Not All Leads Are Equal — Especially in IT B2B In the IT space, collecting contact details isn't enough. True value lies in generating sales-ready, solution-aware leads who understand your offering and are ready to engage. IT buyers like CTOs and DevOps leaders need messaging aligned to their tech stack, pain points, and priorities. Generic lead gen agencies often miss this mark. At Jinactus Consulting, we bring 15+ years of experience in domain-specific B2B IT lead genera